NRS Leverages @PlaceExchange’s Perview

Adrian J Cotterill, Editor-in-Chief

National Retail Solutions, a subsidiary of IDT Corporation (NYSE: IDT), operator of a leading nationwide point-of-sale network for independent retailers has announced that it is now leveraging the Place Exchange PerView offering to deliver reach, frequency, and impression measurement for its entire network of over 22,000 Digital Out of Home displays.

Eli Korn, COO of National Retail Solutions told us “PerView gives us an evolving view of measurement at the individual screen level. We now have dynamic measures of reach, frequency, and impressions – both in aggregate and for different consumer segments – allowing us to better plan, sell, and manage our inventory against the needs of our buyers.”

Place Exchange’s PerView measurement solution, developed in line with the OAAA OOH Impression Measurement Guidelines, offers media owners like NRS the ability to measure display-level reach, frequency, and hourly impressions, for both digital and static displays across all OOH venues and formats, regardless of whether they are sold programmatically or direct. Importantly, PerView provides media owners with dynamic, up-to-date measurement that updates frequently with real-world changes in consumer traffic.

Ari Buchalter, CEO of Place Exchange said “We built PerView to address the challenges that buyers and sellers were experiencing in obtaining reliable, up-to-date, measures of reach, frequency, and impressions across different OOH venues and formats. We’re excited to see how adoption of this product by NRS and others has helped to scale spending in OOH, both through programmatic and direct channels.”

National Retail Solutions operates a point-of-sale terminal-based platform and NRS PAY credit card processing for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help retailers compete more effectively, including inventory tracking, store statistics, user management, one-touch Boss Revolution® PIN-less recharge, and integration with the BR Club customer loyalty program. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban customer bases nationwide.

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