L’Oréal to Keynote at #CES2024

Adrian J Cotterill, Editor-in-Chief

For the first time in CES history, a beauty company will take the keynote stage at #CES2024.

L’Oréal CEO, Nicolas Hieronimus, will demonstrate how the company’s ongoing technology transformation ensures that it remains prepared for a future of its business that is at once physical, digital and virtual.

No stranger to CES, the iconic beauty brand is a nine-time Innovation Award honoree, including in 2023.

#CES2024 registration will open next month.

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