Adrian J Cotterill, Editor-in-Chief
Lamar Advertising has announced the launch of Heroes Across America, a Veterans Day interactive Out of Home campaign honoring the service of U.S. Armed Forces veterans.
For one week beginning November 7th, Lamar will feature photos of military veterans on digital billboards in the regions where they live.
“Our nation’s veterans have sacrificed and given so much of themselves to protect our freedoms,” said John Miller, EVP of Sales and Marketing for Lamar Advertising Company. “We created the Heroes Across America campaign to express our gratitude and appreciation, while also giving people an opportunity to recognize a service veteran in their life in a special way.”
Those wishing to honor a veteran can click here to upload an individual image of the veteran, provide the veteran’s name and military branch, and select the region where the billboard tribute will be displayed.
Once complete, the submitter will receive a confirmation email including a virtual mock-up of their billboard. Heroes Across America tributes will run on these billboards from November 7-14, rotated among the usual paid advertisements.
The submission window will remain open until November 12th. The number of daily submissions accepted will be capped at 5,000. Images containing large groups, corporate logos, business messages, political content, or images of weaponry will be rejected.
Lamar’s Heroes Across America campaign will be featured on more than 1,000 digital billboards in 95 markets across the U.S. Lamar will amplify the campaign by using its social media channels as well.
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