DOmedia Launches Tools for the Smaller Guys

Gail Chiasson, North American Editor

DOmedia of Columbus, Ohio, recently announced two new tools for small to mid-sized media companies and asset owners: DOinventory and DOimprove.

Both tools have been added in effort to help small and mid-sized companies more efficiently compete with the ‘big’ industry players.

DOinventory enables small to mid-sized media providers (20 – 200 media properties) to manage their inventory of alternative, traditional and digital out-of-home media properties in one secure online platform. It ensures that everyone who markets, sells or schedules within their organization has up-to-date and accurate information.

A sophisticated search builder in DOinventory allows media owners to find and search their properties by availability, category, type, and location. Results can be viewed in a detailed list or in a master calendar dashboard, allowing the owner a detailed or comprehensive overview. DOinventory also features a group scheduling tool that lets owners schedule or reserve a group of properties for a particular campaign, rather than individually.

DOimprove is a suite of services that includes a comprehensive third-party media audit. This allows media owners to view their properties through the eyes of a prospective buyer, and provides small to mid-size media owners an analysis that highlights competitive strengths and identifies opportunities for improvement to help them better compete.

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