Music provision is often treated as the poor relation to screen based media which is a real shame as it can actually produce the greatest emotional response in customers and shoppers alike.
Partly then, to re-dress that screen based media – music balance we have taken the time to list whom we see as our top 10 Music Providers!
Music can be matched very closely to the demographic profile of a shopper and just as (traditional) radio stations research playlists, we increasingly find that in-store music providers are spending more money on research also to ensure that their own (music) selection retains shoppers and makes them dwell in stores for longer.
Music providers can be split into three main categories: –
- Pure Music
- Music and Messaging
Music services are usually delivered via satellite or broadband (TCP/IP) but there are still many instances of CD updates being sent out each month to stand alone units.
In the case of broadband delivery, the music can be either streamed live or delivered overnight / beforehand in a store and forward system.
For several months now we have been looking at who we consider to be either the best or the most interesting Music Providers in this space.
As with our previous Top 10’s we would expect it to generate some debate and undoubtedly we will also get the usual barrage of emails along the lines of “the solution I created in my back bedroom is not in your Top 10” – so remember that this is our opinion based on what we know, who we see using what (or rather whom) and what we notice in the industry generally.
Unlike previous Top 10’s we have ventured a little bit further afield this time and have included a US perspective, as well as our more usual EMEA take on things. In fact our number 1 is a US provider…
- Playnetwork, Seattle, USA
- Immedia Broadcasting, Newbury, United Kingdom
- Mood Media, Europe
- Sunflower Music, London, United Kingdom
- Notice, Amsterdam, United Kingdom
- POS Medien, Germany
- DMX Music, USA
- Candy Rock (TSG), Chesterfield, United Kingdom
- Imagesound, Chesterfield, United Kingdom
- USP Content, London, United Kingdom
We also highly rate Cantaloupe Music in London who are very good at creating unique music blends for clients with handpicked tracks. They work with the likes of Jimmy Choo, Ted Baker, O2 and Boodles and create some truly special music creations.
Other folks who didn’t quite make our top 10 but who deserve a mention anyway include Kaleidovision (whose customers include well known pub /bar brands such as Walkabout, Varsity and Pitcher and Piano – as well as the likes of Empire Casino, Gala Casino and Gala Bingo), PEL Music, TeamTalk Broadcast (now re-branded as Headland Media) and Gcap’s Creation (who run music for Woolworths and Thomson).
Only a week ago we reported that the UK’s Virgin Radio was entering the fray with the launch of its Audio Business Division – it’s first customer being the Moto (motorway) service stations. It’s too early to say how good these guys will be in the digital out of home marketplace but they are undoubtedly professional, well funded and with a great brand behind them. They will certainly be giving their competitors a run for their money in the countries in which they decide to compete.
Later in the week we be looking in just a little more detail on those in our top 10.