Neo Advertising Does Italy

Adrian J Cotterill, Editor-in-Chief

Neo Advertising continues its aggressive expansion policy with a move into Italy – in this case a majority owned subsidiary in Milan.

We are told that they will also shortly announce a couple of major projects in the peninsula.

Neo Advertising Italy will operate as an independent subsidiary reporting directly to Neo Group Switzerland. A local management team, headed by Fabrizio Bonazza, has already been appointed.

Christian Vaglio-Giors, CEO Neo Group told us “With strong ad-spending of EUR 9 billion per annum, a domination of the TV channels and a strong concentration of the media offer – Italy is certainly a market with one of the European stronger potential for Digital Out of Home media. We are extremely happy with this new development and expect the announcement of two significant deployments in the coming weeks”.

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