Adrian J Cotterill, Editor-in-Chief
The UK’s Healthclub Channel have now been used by LG for 5 campaigns this year already so the brand must really like the results it is getting. We have seen 3 phones and an HDTV product ourselves.
Did anyone else see the tactical campaign they did for SKY last Friday and Saturday for the Ricky Hatton fight? Similar to the Mastercard tactical campaign from Eye for the Champions League this was a promotion booked within 48 hours for a special event.