Reflect’ing On A Good Year
Gail Chiasson, North American Editor
Reflect Systems, Dallas-based provider of digital media software and services, has completed deployment with Accenture of 100,000 screens in 1,032 Best Buy stores across the U.S., and has almost completed deployment in over 4,000 GameSpot network stores.
“This has been a good year for us, given the economic climate,” says Stephen Nesbit, president and COO, Reflect Systems. “We haven’t had to take any steps back, and we’re looking at a couple of pilot projects in early 2010. And we’re beginning to see an uptick in the industry overall.
“The economy is recovering, and we’re beginning to see in-store digital out-of-home gravitating to becoming a strategic application. This is because DOOH deals with the shopper experience, impacting customer loyalty; it represents a brand so imparts trust; and it helps sell more products.”
Nesbit has noticed significant movement with more and more companies taking their creative for DOOH in-house.
“I think agencies are going to realize this and will start putting people and divisions in place so that they can win some of that business,” he says. “I can’t see them letting it go.”