News releases and photos distributed across CNW’s newswire are being added as featured content on Captivate Network’s 9,000-plus digital screens that reach millions of ‘spend ready consumers’ across Canada and the U.S. daily.
Captivate Network editors will hand-select news releases and photos of local and national interest from the CNW newswire feed, editing the content to suit both the interest of Captivate viewers and the short format elevator display screens that feature Captivate’s news updates.
“This agreement offers a fantastic opportunity for our clients’ news to gain additional exposure,” says Nicole Guillot, CNW’s vice-president, products management and operations. “It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases.”
Stories selected from CNW’s newswire will be identified with a CNW logo. A link to the full news release will be available on the websites of both Captivate Network and CNW.
“When it comes to newswires, you really can’t beat CNW,” says Deanna Murray, Captivate Network’s director of programming. “Their clients’ content lines up with Captivate Network’s audience beautifully, and to have them on board as a provider was the proverbial ‘no-brainer’.”
Among business professionals, 97% watch Captivate Network’s elevator screens screens during an elevator trip and 47% consider Captivate their primary news source. Additional Captivate Network content includes news headlines from numerous reputable media outlets – such as Thomson Reuters and the Canadian Press – as well as weekend recreation ideas, stock quotes, movie releases and original content created by Captivate Network editors – including an audience favorite feature entitled ‘Word of the Day’.
Captivate was founded in 1997 and acquired by Gannett in 2004. The company is headquartered in Massachusetts, with offices throughout North America.
CNW Group is Canada’s leading newswire and a global leader in news and information distribution services for professional communicators. Established in 1960, CNW is part of the International PR Newswire network, reaching news outlets in 135 countries worldwide. CNW Group provides electronic news distribution, targeting, monitoring, translation, MediaRoom, Webcast and disclosure services to corporate, government, associations, labour, not-for-profit and other customers worldwide. CNW Group helps Canadian and international organizations to connect with local and international audiences including the news media, the investment community and the general public. CNW Group is co-owned by two global leaders in news distribution: PR Newswire, based in New York City, and PA Group, based in London, UK..