The Screen Forum Breakfast Briefing

Adrian J Cotterill, Editor-in-Chief

For those of you in and around London don’t forget that this Friday 27th June 2008 between 9am – 11am The Screen will be holding one of its Breakfast Briefings. As many of you will know we used to help organise these in the early days BUT we must say that the events have just been getting better and better since then!!

The focus of this event is around “interactivity” and the speaker line up for this one is particularly good.

As James Henry, Chairman of The Screen says in the email invite “Advertisers are seeing that interactivity offers enhanced brand engagement, provides direct audience measurement and builds a stong ROI case for digital signage campaigns”

Confirmed speakers are: –

  • Stephen Randall, CEO of Locamoda Inc, the mobile platform that connects digital sites to social networks on the Internet, will discuss the potential for audience engagement and experiential marketing from connecting people with places.
  • Andrew Lambourne, CEO of SysMedia the company behind the Teletext and Sky Interactive services will discuss the interactive experience in the TV, IP-TV, TV SMS and Teletext markets – what has been learnt and how customers have refined their services
  • Tim Ritson Sales & Marketing Director of Vision Media Group will be looking at how VMG use Bluetooth and text based interactivity to build ROI within their shopping Mall & Theme Park advertising networks
  • Udi Lederer, Marketing Director of EyeClick will discuss the latest interactive devices that are available to network owners, from gesture-control, to multi-touch, floor, table and surface interactivity options.

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