It’s Saturday morning, back at home after most of the week away in Amsterdam (Sunday to late Thursday for most of our team) and time to dwell on the conference and exhibition.
I will start off first on the conference which started the day before #ISE2010 proper…
- #DOOHBizConf on the Monday and part of the Tuesday was good and well worth attending. I’d maybe disagree slightly with our Paris correspondent Russ Curry who summed it up earlier in the week and say (personally) that I didn”t think it was as good as last year though.
- #DOOHBizConf attendance was probably lower this year (maybe 100) whereas last year was more like 120 (and that was in the ”recession”) although more people may have paid for their seats this year (controls on entry were somewhat lax last year I seem to remember).
- On the first day of #DOOHBizConf there was only one truly awful presentation (that’s enough mind when you have paid EUR 800 to attend) but a lot of the speakers repeated the same stuff over and over and I thought there was too much technology – seriously DOOH folks do not want to hear from new entry upstarts Intel and Microsoft – no matter how big their brands may be (neither of them know a single thing yet worthwhile knowing about our media business).
- #DOOHBizConf gave networks and media owners a good reason to be at #ISE2010. This is great for exhibitors (see separate post).
- The #DOOHBizConf drinks mixer at the end of play on Monday was a nice initiative and had all the (digital signage) exhibitors in Hall 12 finished building their stands it would have been even better but it was a great idea and drinks and socialising are always welcome at events.
- With a bit of thought and a bit more work by OVAB Europe, #DOOHBizConf at #ISE2010 in Amsterdam in February combined with the other OVAB Europe Conference in Munich in October (#DOOHBizKonf perhaps?) could easily be ALL that the DOOH industry needs in terms of a European conference programme.
- The organisers listened to our gripes about doing a conference properly and pretty much everything we asked for on behalf of the press, bloggers and indeed audience was there. Free wi-fi, CAT5 internet access for press power users, good sound, good projection system, nice room and a TwitterFall screen in the room as well, However, it’s unacceptable in this day and age that the presentations are not online as the speaker takes the podium but even having said that we were served up the best technology at a conference in the last few years.
- The pre-agreed hashtag #DOOHBizConf worked well and many outside Amsterdam followed the conference proceedings and indeed interacted with some of those in the audience in this manner. This is exactly how it should be and thanks also to Ronni Guggenheim for doing such a great job with twitter during the two days of the event.
- The hashtag #DOOHBizConf needs to be part of the event marketing and branding for the conference.
- It was surreal to see folks on the way to Amsterdam (Jason Cremins from signagelive and Alex Hughes from Amigo Digital in particular) twitter using the hashtag on things that were being said in the conference room appear on the TwitterFall screen also in the room. Surreal but perfect!
- By the way we are serious about the organisers using #DOOHBizKonf for the next OVAB Europe konferenz in Munich later in the year 😉