We told you back in December 2009 that Cisco was all set to launch an Ad Exchange business, along the lines of Adcentricity, BookingDOOH and SeeSaw Networks, at DSE last week but observant visitors and readers will have noted that no mention was made of same.
Rumour is that Thomas Wyatt pulled the announcement at the very last minute. We think that it could be down to (a) Cisco seeing sense and figuring out it has no reason (or indeed need) to play in this space and / or (b) it has seen the very lukewarm response to NEC’s VUKUNET offering (the daftest of them all we have to say).
The announcement is now tentatively set for InfoComm 2010 in Las Vegas we believe. Mind you, we are sure that all those AV folks and systems integrators will really understand a DOOH booking engine so hats off to Cisco for choosing a great place to launch.
If you don’t see it at #IC10 expect never to see it (and here’s hoping).