Following on from Amscreen’s appointment in December 2009 as the exclusive digital signage partner for MRH, the UK’s largest independent petrol retailer, it was only a matter of time before the media sales deal would filter down to Digicom.
Digicom Commercial Director Guy Chiswick told us last week “The MRH estate is an excellent addition to Digicom’s national forecourt network. It significantly increases the broadcast coverage we are able to deliver to advertisers, and creates an even more compelling solution for brands looking for a national digital out of home solution”.
The MRH win means that Digicom’s forecourt network now delivers a gross audience of over 11.6million consumers every two weeks, in nearly 500 venues. These numbers are set to grow as the screens roll out across the whole of the petrol retailer’s estate.
MRH’s 300 sites operate under the BP, Esso, Jet, Shell, Texaco and Total fuel brands.
Guy Chiswick added “We believe Amscreen’s growing forecourt network presents an excellent opportunity for advertisers looking to target consumers in our increasingly mobile, out of home-focussed society.”