If you are in the US, make sure you tune in tonight – 10 pm Eastern Time (ET), to Lifetime’s “How to Look Good Naked” show and you will see EYE’s North American television debut (a body reveal in an Eyelite unit at the Lakewood Center Mall in the Los Angeles area).
In this evening’s Season 2 episode the show’s host Carson Kressley uses the Eyelite to “dramatically demonstrate the subject’s before and after transformation”
Passing shoppers are asked to comment on the images appearing in the Eyelite.
Richard Tucci, the series producer told us “EYE’s panel was a perfect choice for How to Look Good Naked, and its ingenuity was the cherry on the top of a humorous and surprising segment. The mall environment offers a great cross-section of Americans and the unit itself is eye-catching and offered a dramatic vehicle that helped us create excitement around the reveal.”