New Outdoor Network For Digicom?
Adrian J Cotterill, Editor-in-Chief
At February’s ISE DOOH Business conference, #DOOHBizConf in Amsterdam, Digicom Executive Chairman Tom Goddard threw out an interesting teaser about a possible link between Philips and Digicom.
We now believe from industry sources that the two companies are at advanced stages in the development of an innovative large format community screen project which they will be making a formal announcement on in the coming weeks.
Philips of course have been involved in large format digital displays since 2002 – some of you may remember that they supplied all the big screens in the London Royal Parks for the Queen’s Jubilee.
Since then they’ve been involved in council-operated large format digital screens in various UK cities, as well as recently installing the fantastic integrated screen and lighting solution at the O2.
Given Digicom’s sales and marketing capabilities and Philips’ expertise and heritage within large format digital screen development and delivery in UK city public spaces this could be an interesting announcement!
Expect therefore a brand new digital opportunity available to advertisers right in the heart of the UK’s major cities!