OVAB announced Wednesday that it is to become the Digital Place-based Advertising Association (DPAA).
My first reaction which those who follow us on twitter would have already seen…
- haven’t these folks got anything better to do than change their name?
- how did they manage to come up with something more unpronounceable to boot
- I actually like the OVAB name better
- This is going to confuse the hell out of media buyers…they were just starting to get clarity on the topic