Adrian J Cotterill, Editor-in-Chief

OVAB announced Wednesday that it is to become the Digital Place-based Advertising Association (DPAA).

My first reaction which those who follow us on twitter would have already seen…


  1. haven’t these folks got anything better to do than change their name?
  2. how did they manage to come up with something more unpronounceable to boot
  3. I actually like the OVAB name better
  4. This is going to confuse the hell out of media buyers…they were just starting to get clarity on the topic

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