Chicago Restaurant Chain Leverages Mocapay
Gail Chiasson, North American Editor
Denver-based Mocapay has come to Chicago through a strategic relationship with Wow Bao, part of Lettuce Entertain You Enterprises Inc., whereby Mocapay is mobile-enabling customer marketing and gift programs at Wow Bao‘s Chicago three locations – starting with mobile marketing, mobile coupons, and mobile ‘comp’ cards.
By leveraging the Mocapay mobile platform, customers of Wow Bao – which offers quick, flavorful, Asian fare – can receive special mobile offers and participate in mobile gifting, which offers real-time gift-giving directly to another mobile phone. Wow Bao is also able to customize mobile marketing campaigns by specific store location, creating targeted and personalized messages delivered directly to its customers.
“Wow Bao has been an industry leader in adopting innovative technology as our customers needs have changed,” says Geoff Alexander, president of Wow Bao. “We’ve been at the forefront of implementing online ordering and in-restaurant kiosks, which have proven to be successful. We believe mobile is the next frontier for the restaurant industry and an amazing channel to directly connect with customers and build brand loyalty to increase store visits. The relationship with Mocapay will help to take our mobile marketing strategy to the next level by incorporating secure, mobile payments while also reaching our customers in a personalized manner.”
Mocapay is a unique Software-as-a-Service mobile platform with an embedded marketing engine and is a patented, secure, mobile payments solution that conducts transactions in a multichannel environment. It enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location. Mocapay’s ‘dynamic cryptogram’ architecture ensures every mobile payment transaction is executed simply and securely with a one-time use and perishable authorization code.
Mocapay’s platform allows Wow Bao to retain the investment made in its point-of-sale equipment since no new hardware is required.
“The restaurant business is the perfect industry to showcase the benefits of an end-to-end mobile marketing solution,” says Kevin Grieve, CEO, Mocapay. “People do not always have cash, but usually have their mobile handsets with them at all times.”
Mocapay was fully integrated with Wow Bao’s point-of-sale and went ‘live’ in 30 days.
Lettuce Entertain You is one of the leading independent
restaurant groups in the U.S., owning, managing or licensing more than 80 establishments in Illinois, Arizona, Minnesota, Maryland, Virginia, Nevada, Georgia, and California.