Mocopay Partners With Mexican Restaurant Chain
Gail Chiasson, North American Editor
Denver-based Mocapay, just named one of Red Herring’s Top 100 North America award winners, has partnered with Dakota/Nebraska Fresh-Mex LLC, a franchisee and area developer for Qdoba Mexican Grill, one of the largest Mexican fast-casual chains in the U.S., to offer its unique mobile marketing platform to Qdoba customers in Nebraska.
Using Mocapay’s patented software-based service, Qdoba is now able to notify customers about promotional offers and restaurant news in real-time. In addition, Qdoba can provide its Nebraska customers with information from the local high schools and the University of Nebraska at Omaha, via the mobile device. (Qdoba is active in the Omaha community and recently donated a Fun Center for patients at Children’s Hospital & Medical Center.)
Leveraging the new customer mobile marketing strategy, Qdoba will be able to reach customers 24/7 through push notifications to retain and grow customers and build awareness of the brand. The Mocapay experience enables Qdoba to deliver targeted messages regionally in Nebraska, or even to one specific store to engage customers with Qdoba.
“Our customers are part of the Qdoba family and we are committed to providing technologies that are relevant and help better the experience at our stores,” says Ken Friednash, president, Dakota/Nebraska Fresh-Mex LLC. “Many of our customers are digitally savvy Millennials and we wanted to give them an additional channel to stay connected with our brand beyond the counter. We chose Mocapay because of the breadth of the platform, as well as the ability to get up and running quickly.”
Founded in Denver in 1995, Qdoba is among the nation’s largest Mexican fast-casual chains with more than 500 restaurants in 43 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. The Mocapay experience is available for consumers at Qdoba locations in Omaha, Papillion and Lincoln, Nebraska.
Of his company’s receiving the a Red Herring 100 North America award, Kevin Grieve, CEO, Mocapay, says, “Such a high accolade shows our commitment to providing the only patented mobile suite through mGift, mLoyalty, and mMarketing, giving merchants a new, innovative sales and marketing engine to increase revenue.”
The Red Herring editorial team selected the most innovative privately-held companies from a pool of 1,200. The nominees were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
For over 11 years, the Red Herring 100 North America award, open to private technology companies headquartered in North America, has been given to the top 100 tech companies based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. Finalists were invited to present their winning strategies at the Red Herring Conference in San Diego, where the Red Herring Top 100 was announced June 24 during the award ceremony.
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