NEC Display Solutions of America announced last week the appointment of Graeme Spicer to head VUKUNET, NEC’s (proposed) universal advertising platform that aims to connect digital out-of-home (DOOH) networks with ad revenue. As Pierre Richer explained exclusively on these pages back in June, VUKUNET is a crucial component in NEC’s commitment to grow the entire digital signage market.
Graeme Spicer brings a diverse background to NEC, including capabilities in retail brand strategy, consumer trend analysis, digital technologies for retail environments, and shopper insights that drive revenues and profits.
He was previously of course the Vice President, Strategic Partnerships at Adcentricity, Inc..
“Clearly, NEC is a major player in the digital signage business and has the resources available to really change the game,” Spicer said. “The ability to work with a dedicated team and tap those significant resources makes a huge difference and presents a very exciting opportunity for me.”
“Graeme is a seasoned executive that will help us take VUKUNET to the next level,” said Pierre Richer, President and COO at NEC Display. “His relationships and experience in the retail sector amongst others are particularly appealing because of the growth of digital place-based advertising and the opportunities before us.”
Besides his work at Adcentricity, Spicer has served as Director of Retail Strategies at DW+Partners, a leading retail consulting firm. Nike, Sony, Coca-Cola and Procter & Gamble are a few of the consumer brands with which Spicer has worked while a team member at some of Canada’s leading ad agencies and while running his own marketing services firm.
On the retail side, he has served as Director of Global Communications for Bata International and as General Manager of Marketing for Kmart Canada.
Spicer has presented at a number of national and international events. He is also a member of the sessional faculty at OCAD University, Canada’s leading design school.