Location-based Social Network myTouchTunes

Gail Chiasson, North American Editor

New York-based TouchTunes Interactive Networks, one of the leading out-of-home interactive entertainment networks in North America, has launched myTouchTunes program, a new nightlife music experience with an integrated platform that combines location-based, social networking with digital jukebox music innovations.

myTouchTunes enables members to create, share and control ‘the soundtrack to their night’ by creating music playlists, sharing them with friends, checking-in at local bars and updating what they’re listening to and where they are, in real time, through Facebook and Twitter. The new digital platform also comes with a new myTouchTunes rewards program, allowing users to earn free credits every time they play music while logged into myTouchTunes on the jukebox.

“With the world of consumer entertainment options changing fast, we are exploring new and effective ways to provide consumers with access to the great nightlife experience they’ve come to expect from TouchTunes,” says Charles Goldstuck, CEO of TouchTunes Interactive Networks. “myTouchTunes will be a truly unique, integrated digital media experience for our operators, bar owners, staff, and for our valued patrons.”

The newly expanded myTouchTunes is the only in-venue and online destination that allows users to create a more personalized music experience at bars and restaurants. Tapping into the popularity of creating personal playlists for evenings out, TouchTunes has made it easier than ever to create playlists and send updates on what they’re playing and where to friends on Facebook and Twitter. In addition to sharing music with myTouchTunes users, playlists can be featured across the entire TouchTunes network and accessed and played directly from the TouchTunes jukebox in the location. myTouchTunes also gives users the ability to search for and find myTouchTunes-activated jukeboxes at nearby bars, pubs, restaurants and clubs.

The myTouchTunes program, with the great new jukebox experience and a fun new myTouchTunes.com, gives users full control over the soundtrack to their perfect night out. TouchTunes will also soon launch their myTouchTunes mobile application to bring an easy-to-use, fun version of the complete myTouchTunes experience to iPhone users. The company offers the largest number of digital jukeboxes across the country.

TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to more than 45,000 bars, restaurants and retailers. Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox in 1998, the network has become the largest of its kind in the nation, with a growing library of more than three million licensed music tracks. Customers play close to 2 million songs across the network, on average, every day. TouchTunes delivered more than 750 million songs in 2009 alone. TouchTunes’ BarflyTV solution delivers a unique, on-location interactive television experience with a screen-within-a-screen for scheduled programming, custom advertising, bar promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada.

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