Word reaches us that as part of its new store concept, Carrefour has started equipping it’s stores with, wait for it, kiosks and digital signage! Two pilot stores in the suburbs of Lyon – Venissieux and Ecully have three touch screens per store, centrally controlled, installed at the head of gondolas for white goods (washing machines, cookers, Le fridge etc)
The systems in place describe the range of products available in stores and also serve as a tool for decision support for the client. Specifically, these terminals allow customers to browse the entire catalog offered by Carrefour Major Appliances, thus supplementing the present demonstration products in stores.
There are 80 media players per Carrefour store are currently provided by Cisco.