Digital Mall Directory Solution

Gail Chiasson, North American Editor

Two Toronto companies: Dorsey Digital Media Inc., a digital out-of-home media services provider to business and Vertigo Digital Displays Inc., designers and manufacturers of digital display solutions in North America, have collaborated to co-develop an innovative fully integrated Digital Mall Directory solution for malls.

The system, believed to be the first of its kind, features Vertigo’s new ‘Galleria’ digital display, consisting of two commercial grade 70” LCD screens, networkable media players, patent-pending DACS cooling system, protective safety and anti glare glass, and additional features that make servicing the unit simple and efficient.

The Digital Mall Directory system also includes custom branding of each unit to integrate with unique mall branding requirements. With a double-sided unit, one side is dedicated to showcasing a multizone
mall map and directory information while the other side is dedicated to mall communication and third party advertising messaging.

“This is a game changer for mall operators,” says Stephen Dorsey, CEO and chief creative officer at Dorsey Digital Media. “Moving from static directories to a 21st century digital media platform will offer mall operators greater flexibility on how they communicate with shoppers in a more timely and targeted manner. This solution will make it easier for malls to go digital with a fully integrated system that can help them enhance the customer experience and shopping environment.”

The Digital Mall Directory system comes ready as a plug-and-play solution with an advance media player and XP-based software platform. Design, installation, network management, and technical service support are provided as a one-source, end-to-end solution. Dorsey Digital Media has designed a content production program specifically for the digital mall directory that enables quick updates to mall map and directory information, and the ability to target timely messaging to each individual directory throughout a mall. Third-party driven advertising programs can also be seamlessly ‘plugged-in’ within the fully integrated system.

“We’re proud that Vertigo’s innovative digital display design capabilities and products contributed to bringing the Digital Mall Directory to life,” says Ralph Idems, COO, Vertigo Digital Displays, adding that Vertigo is looking forward to working with the Dorsey team to bring the digital mall directory system to malls across North America.”

The first Digital Mall Directory system has already been deployed in a major mall in Toronto, with additional units scheduled for installation this fall.

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