Posterscope/LocaModa White Paper
Adrian J Cotterill, Editor-in-Chief
News just in that Posterscope and LocaModa are forming a strategic relationship to help clients integrate OOH and digital media. The announcement kicks off with a white paper ‘Sociable Media – Seven Ways to Connect Online and Offline Social Experiences to Deliver Engagement, Advocacy and Brand Affinity‘.
We also hear that there will be a roadshow of Posterscope clients across US and Europe to present the white paper and explain place based social media. This sounds like a great opportunity to evangelize our industry to more traditional clients and help introduce DOOH networks to them.