Starbucks Digital Network
Gail Chiasson, North American Editor
Seattle–based Starbucks has launched Starbucks Digital Network, a joint venture with Yahoo!, in all its 6,800 company-operated U.S. stores, with the aim of making the coffeehouse experience even more enjoyable.
Customers are able to access the content via free Wi-Fi on laptops, tablets and smartphones. News, entertainment and lifestyle content is free exclusively in Starbucks stores.
The service will feature promotional offers, such as free music tracks, a preview excerpt from a novel, or a movie clip with a charitable tie-in. Social network LinkedIn will also contribute a business-centered blog.
Visitors can get breaking news and more with free access to subscription editions of The Wall Street Journal, The New York Times and USA Today; can listen to music from Apple and Starbucks Entertainment; get exclusive iTunes downloads; read Zagat reviews and ratings for free.
Content providers include Yahoo!, Apple’s iTunes Store, Nick Jr., SnagFilms, The New York Times, WSJ.com, USA Today, Bookish Reading Club, Foursquare, GOOD, LinkedIn, New Word City and The Weather Channel.