Dorsey Digital Media – Megamidia Partnership
Gail Chiasson, North American Editor
Toronto-based Dorsey Digital Media Inc., a Digital Out-of-Home media services provider to business, and Megamidia, total solution provider of media and communication solutions to the retail, supermarket, and restaurant sectors in Brazil, have formalized a strategic partnership that will see them collaborate on business and market development opportunities in Brazil and North America.
“Megamidia has an impressive portfolio of top brand clients and projects across varied market sectors in Brazil,” says Stephen Dorsey, CEO and creative director, Dorsey Digital Media. “My relationship with Megamidia and its president goes back nearly 10-years. During recent meetings in Brazil we agreed that the timing was right for us to join forces and maximize our strengths, expertise, and market knowledge. Our partnership with Megamidia gives us an important foothold in Brazil – a rapidly emerging and significant marketplace for digital media.”
Dorsey and Megamidia have been collaborating for months to define strategic and tactical plans focused on developing mutual business opportunities in both the Brazilian and North American marketplace. The companies will focus their combined 360-degree media and communication management capabilities in digital signage, in-store music, custom promotional magazines, on-demand corporate training networks, POP management programs, and related media advertising and promotional services and position these to diverse businesses on both continents.
“This is a win-win partnership for Megamidia,” says Celso Hey, Megamidia’s president and CEO. “We look forward to leveraging Stephen’s strategic and creative expertise for the benefit of our organization and clients here in Brazil. The Dorsey Digital Media team will also be our ears and eyes in North America as we look to discover new service, technology, and partner opportunities that can further benefit our current and future clients.”
Established in 2007, Dorsey Digital Media provides expert strategic consulting services for DOOH network deployments; produces broadcast quality media content for instore digital screens; resells licensed music programming and pro audio messaging solutions; and offers network management and installation services for the deployment of retail-based digital media networks. Its client portfolio includes Avis Budget Group, Western Financial Group, and Speedpro Signs.
Megamidia, a market leader for nearly 20 years, is focused on the development of innovative media and communication solutions for business in the retail, supermarket, and restaurant industries, and serves leading
brands including Pao De Acucar Group, McDonalds, and Makro.