Titan Renews Dallas Area Rapid Transit Contract
Gail Chiasson, North American Editor
Titan has renewed its exclusive contract to sell advertising on the Dallas Area Rapid Transit (DART) system for an additional five years.
The new contract, won competitively, became effective as of Nov. 1, 2010. As part of the new deal, DART and Titan will be introducing new media formats, including Station Dominations, Bus Headliners and Michelangelos (media featured on the ceilings of buses) to the system.
DART’s extensive advertising network of DART Rail and Trinity Railway Express (TRE) buses reaches 98% percent of the Dallas DMA and services more than 220,000 passengers per day in 13 cities across a 700-square-mile service area.