NRF Digital And Outdoor Signage Pavilion

Adrian J Cotterill, Editor-in-Chief

Another good initiative from the Digital Screenmedia Association as here we see them announce a ‘Digital & Outdoor Signage Pavilion‘ at the National Retail Federation (NRF) 100th Annual Convention & EXPO being held January 9-12, 2011 in New York.

The Digital & Outdoor Signage Pavilion, which will be featured on the EXPO floor, will showcase the latest and hottest signage capabilities – both outside of the store to get them in as well as inside the store to keep them captivated.

Susan Newman, Senior Vice President Conferences, NRF told us “Since digital and outdoor signage is such an essential part of the retail experience, we are thrilled to be able to bring this to our convention attendees”

She added “Retailers of all sizes will easily benefit from what the pavilion has to offer. We are thrilled to work with DSA as we celebrate our 100th convention anniversary.”

Companies exhibiting in the pavilion include:

· A1Solution
· AirWatch
· Conexus World
· Cybera, Inc.
· DT Research
· FootFall – An Experian Company
· FortiusOne
· Glancetron Co., Ltd.
· Imprint Plus
· Industry Retail Group, Inc.
· Intello Technologies
· InVue Security Products
· Janam Technologies LLC
· Lawrence Metal Products
· Omnivex Corporation
· Oncue Technologies
· Planar Systems, Inc.
· Radical Computing Corporation
· SOTI, Inc.
· Telaid
· Wachter Network Services

David Drain, Executive Director of the DSA said “Like everything else in this world, signage has gone digital. Retailers are intrigued by the power of full motion video and graphics to attract customers, as well as the ability to update messages in real time. We are really pleased to be working with NRF on this initiative and I give kudos to them for continually bringing solutions to their show that make it a must-attend event.”

Retailers can register for a free EXPO pass at

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