IMAX Corporation, New York, and Odeon & UCI Cinemas Group, Europe’s largest exhibitor, have made an agreement to install two new digital IMAX theatre systems under joint venture agreements in Mallorca and Milan, marking IMAX’s first JV theatres in Spain and Italy.
The Spanish location will open under the Cinesa brand in Mallorca. The location in Italy will operate under the UCI brand in Milan. Both are scheduled to open on May 20, 2011. These new theatres are the latest in a surge of IMAX theatre system signings and openings in Western Europe this year in markets such as the United Kingdom, France, The Netherlands and Germany.
The announcement adds to Odeon & UCI Cinemas Group’s position as the largest operator of IMAX theatres in the EMEA (Europe, Middle East and Africa) region.