Fourth Wall Gets New GM

Gail Chiasson, North American Editor

Fourth Wall, Toronto-based, award winning Interactive and digital agency, is expanding its operational foundation with the addition of JJ Hochrein as general manager.

Hochrein’s appointment is aimed at helping optimize ithe agency’s service offerings in online, interactive technology and OOH digital creative production services. His responsibilities include leading agency operations, strategic planning, business development and relationship management.

With over 12 years of experience in the advertising industry, Hochrein was recently with the Cundari Group as group account director. He earlier spent seven years in senior level account positions at SMW Advertising, Arnold Worldwide and Lowe Roche.

Michael Girgis, president & CEO says, “Our business is expanding rapidly due to increasing client demand for innovative digital solutions and the shear volume of digital platforms now available to agencies and clients. JJ’s role is instrumental to our expansion as it will enable Fourth Wall and its clients to develop strategy and creative across multiple digital platforms, in fulfilling the digital promise, the right message, at the right place, to the right audience.”

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