Italy’s Airports Infotainment Reaches 100m Travellers

Geny Caloisi

Dutch company ICMoving, working with Scala Certified Partner M-Cube, has installed a digital signage TV Network at Italian airports. The network today spans 170 high-definition LCD displays in high-traffic airport locations in Italy, broadcasting to more than 100 million travelers.

ICMoving claims that creating the first outdoor digital network has changed the ‘television-like’ perception of digital signage in the country. The company says that, airport visitors no longer see the screens as traditional televisions, but as a modern and valuable infotainment platform.

The infotainment platform broadcasts general information, advertising, entertainment and services throughout six major airports in Italy.

On an interview with Luca Bertolani, Ceo of ICMoving Channel, he told DailyDOOH that even SkyTG24 (the news operated from Sky Broadcast in Italy) has created a dedicated news content for the usage on Digital Signage environment to cater for the specific needs of passengers and travellers.

ICMoving uses Scala 5 software to manage all content that is driven to the screens. The main benefit of the new Scala-based system is that ICMoving Channel can now guarantee much higher stability compared to the old network. In addition, the time needed to update content is significantly lower than before, and the system is much more user friendly.

“By using Scala, the entire network infrastructure guarantees precise real-time monitoring of all screens. Plus, our investors (the airports) can implement tailor-made solutions and broadcast content on single screens or clusters of screens,” said Marco Musacchio, ICMoving Managing Director. “They can also choose to broadcast to one or more airports, and it is possible to differentiate the broadcasts depending on time of the day.”

The ICMoving TV network is now broadcasting at the Roma Fiumicino, Milano Malpensa, Milano Linate, Bergamo Orio Al Serio, Venezia Marco Polo and Treviso Canova airports.

One Response to “Italy’s Airports Infotainment Reaches 100m Travellers”

  1. Giovanni Fusciardi Says:

    The content is woeful as is the screen locations.

Leave a Reply