The Bose Tricast
Adrian J Cotterill, Editor-in-Chief
It is great to see Bose bringing their newly launched SoundDock Portable and their revolutionary In-Ear headphones closer to the iPod generation by running a London-wide Tricast campaign. This is the 3rd time that Captive People have convinced Bose (and their media planners) to run a campaign in the digital out of home sector.
It’s the first ‘Christmas’ campaign that I have reported on (there should be many more of these to boost the sector) – starts 1st of November and runs for 6 weeks.
Tricast riders – supplied by Kru Live – will be offering passing commuters free silicon tips (for the earphone) and a chance to get a demo at one of Bose’s London stores.
Creative was designed and produced by Bose’s in-house team in The Netherlands where 2 x 15” fully animated spots were developed along with associated Bluetooth messages which point to a specially created microsite, www.tribose.co.uk
Captive People’s Tricast network (of bikes) was if you remember one of my hot tips / recommendations for the recent AV awards (alas that was not to be and instead we had ‘more of the same’ AV installers). Tricast is ‘green’, innovative and deserves some success.