Your Feedback Feeds America

Gail Chiasson, North American Editor

Thumbspeak of Scottsdale, Arizona, and Customer Engagement Technology World have launched ‘Your Feedback Feeds America’, a program designed for CETW attendees with a unique built-in donation system.

Attendees at CETW who participate in the program will have the opportunity to answer surveys throughout the event, with a 10 cents donation allocated for every survey or question answered through the Thumbspeak mobile application. 100% of the funds collected from the survey program will be donated directly to Feeding America, the nation’s leading domestic hunger-relief charity.

Dean Wiltse, president, Thumbspeak, says, “This program sets into motion the exploration of entirely new platforms to engage audiences for charitable causes and, most importantly, helps us give back to a truly deserving group like Feeding America.”

Every dollar received by Feeding America helps provide seven meals to men, women and children facing hunger and starvation in the U.S.. Feeding America food bank members provide low-income individuals and families with the fuel they need to survive and even thrive. Feeding America’s network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors.

Feeding America has been designated as CETW’s Charity of Choice for the San Francisco event. Leading up to the conference, CETW will send referral messages and special codes to potential attendees, every time a person registers for the conference using one of the special codes, the show will donate an additional $5 to Feeding America.

During the show, CETW attendees can participate by downloading the Thumbspeak app by following the instructions and QR Codes available at The app is currently available for all iPhone users, with BlackBerry and Android apps available soon. Each attendee will have the opportunity to take various surveys about their experience at CETW.

Attendees may also stop by the Thumbspeak booth (#639) and submit questions to be sent to all Thumbspeak users at the show. Every time your question gets answered, Thumbspeak and CETW will donate an additional 10 cents to Feeding America.

“We are excited to continue to provide opportunities for our attendees to truly experience the technologies they seek at CETW,” says Lawrence Dvorchik, general manager of CETW. “Feedback Feeds America is a unique way to showcase this ability, as attendees will be involved in the customer experience program, gaining firsthand insights into how their own programs can leverage the technology and succeed, while being able to help feed hungry Americans. A true win-win-win all around.”

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