What it is exactly about this graph pictured below that has Chief Research Officers from Fortune 500 companies up in arms at this week’s Media Magazine’s Outfront Conference.
The issue at hand is that there is a disconnect, or discrepancy between research data which reports the amount of time people spend viewing TV vs. the amount of time they spend surfing the web online and comparatively how much ad agencies actually spend on TV advertising vs. online advertising.
Allegedly, there is or is not a gap between the two media spends and it’s corresponding audience, which can be viewed as an opportunity or a challenge, depending on which way you see it.
As I see it, the web, mobile and digital all have much more potential as advertising mediums than television, and this very idea challenges the current business model which advertisers have relied on for years. I believe, and I hope that this will present brands with all kinds of new opportunities to connect with consumers in the future.