Geny and I are heading out to Moscow at the end of this month for Digisky’s DOOH conference (May 31st at the Korston Hotel) entitled ‘Digital Signage, there is no alternative!‘
There’s a whole host of good speakers provisionally lined up; David Drain, Guillaume de la Tour, Victor Osipov, Anastasia Yusina, Vladimir Kozlov to name but a few and I figured I would have my work cut out to impress amongst that lot.
Then an idea came to me as I was sailing around the Canary Islands last week. We are doing a branding exercise for a large hospitality chain based on the ‘lifetime value of a customer’ and based on their digital footprint.
My presentation ‘Don’t you know Who I Am?‘ is going to demonstrate what digital signage and digital out of home should be doing in this context.