100 Digital + 4 Large Format Iconic Screens
Adrian J Cotterill, Editor-in-Chief
Westfield Stratford City is a GBP 1.45 billion development which opens in September 2011 comprising 1.9 million sq ft of retail and leisure as well as 1.1 million sq ft of office space, three hotel and homes.
It’s also conveniently located adjacent to the Olympic Park and will form the prestigious gateway to the Olympic Games in 2012. Westfield Stratford City will be home to around 300 shops and 50 bars and restaurants and will be anchored by a John Lewis department store, Marks & Spencer, Waitrose and a 17-screen, all-digital, state-of-the-art Vue cinema.
As the next generation of retail development, Westfield Stratford City will create a city within a city so it’s quite exciting that CBS Outdoor UK today announced that they have signed a 10 year, multi-million pound agreement which will make CBS Outdoor UK the exclusive digital outdoor advertising partner for Westfield Stratford City.
This agreement will see CBS Outdoor take on responsibility for all outdoor advertising at Westfield Stratford City, which will be 100% digital – comprised of 100 digital screens installed alongside four larger format, iconic digital screens. 70% of visitors to the London Olympic games are expected to pass through the centre in 2012.
Mike Moran, UK Managing Director for CBS Outdoor UK told us “This partnership secures CBS Outdoor UK’s position as the leading outdoor advertising provider for the London audience, London shoppers and for the London 2012 Olympic and Paralympic Games”
He continued “It was strategically important for us to win this tender and I am delighted that we were able to demonstrate to Westfield that they should extend their relationship with us. Westfield London and Westfield Stratford City, connected via CBS Outdoor UK’s inventory on the London Underground and London bus network, gives unparalleled reach and quality of offer for brands wanting to target a vast chunk of the UK advertising audience and also creates a ‘must have’ proposition for brands wanting to target a London shopper audience.”
They may struggle to improve on the (sometimes warped) Pods at Westfield White City but one thing is for sure and that’s that they will have to sort out a proper digital signage software strategy (and vendor of course) before then.
It would be lunacy to try and continue with TELentice surely?