Interview With Charles Park, Samsung

Gail Chiasson, North American Editor

We had an exclusive interview with Charles Park, Samsung’s vice-president, display sales & marketing team, visual display, from Gyeonggi-do, Korea, who introduced us to a whole range of new products and stressed the efforts Samsung is making to introduce products with better design, new technology, and eco-friendly, while trying to reduce power and operating costs.

Charles Park

“We’re trying to provide real benefits in these regards to the user,” said Park. “We’re also trying to grow our channel partners.”

Among the new products from Samsung and its partners are:

  • A range of LED displays from the high end of the scale down to the really affordable. Whereas the company only had one LED product in the past, it now offers 40”, 46” and 55” panels.
  • Electronic E-boards, expected to be used in education, corporate facilities, stadiums and governments.
  • New videowalls for stand-alone displays and others with net connectivity. Some videowalls have 5 mm and others 10 mm bezels; some are designed for heavy usage in locations such as airports and other 24-public access locations and others for locations such as pubs and hotels.

“The single usage ME series has built-in media players as people can insert a USB drive and can copy into the internal memory,” Park said. “Used with a PC, you can save on power consumption using less energy and less heat.”

The company also offers a UE series videowall that supports 3D with glasses. And a lower version, slim design, stand-alone wall without network connectivity has a TV tuner and needs a separate player.

“Samsung is number one and holds 40% of the digital signage market in the US,” Park said. “Our products are built in Korea, Mexico and mainland China.”

Through Samsung’s deal with Microsoft initiated two years ago, the company is introducing Surface, which can be either a 40” table or a wall, multitouch to 50 points with a sensor for every eight pixels. Shipping in late summer, the product involves Surface software and Samsung’s SUR40 hardware.

“We can see it being used in entertainment, premium retail locations, education, and medical environments,” said Park. “Just imagibe: a doctor could call down information from the cloud and discuss Xrays and treatment options in detail showing exactly what’s involved.”

Leave a Reply