Screenvision, a leading cinema advertising sales, services and content distribution company, this week announced that Cheryl Magiros, a Screenvision veteran, is returning to the company as Senior Vice President, Direct Sales.
She will lead the companies local ad sales efforts, reporting directly to Mark Mitchell, Chief Revenue Officer.
“Cheryl is a strong leader and a hands-on manager who will work closely with the sales force to ensure that the team is well-positioned to service the local marketplace and continue to grow the business. Her strategic approach for driving customer acquisition is grounded in experience and fueled by passion for cinema that is unequaled” said Mark Mitchell, Chief Revenue Officer, Screenvision.
Magiros brings to Screenvision vast experience across the sales spectrum. An Australian native, Cheryl came to the United States in 1996 where she worked for 10 years as the National Operations Director and later, President of Val Morgan USA, a global cinema advertising company.
Magiros served as Senior Vice President of local sales at Screenvision from 1997-2006 and most recently served as Area Sales Manager for the Regus Group a worldwide provider of Office Space Solutions.