Digital Signage Network (DSN) India is the latest company to receive investment from Neo Advertising we believe. Exact terms of the deal have not yet been made public.
Digital Signage Networks India was founded in 2006 / 2007 with a strong management team including two Wharton graduates and is headquartered in Mumbai.
In a few short years DSN has built an interesting network by partnering with India’s leading brands such as Café Coffee Day, McDonald’s and Lifestyle and has placed its interactive screens in a number of premium retail destinations.
We believe that DSN may well target as many as 100 million consumers monthly in India’s premier consumption spaces.
As with other Neo investments, the management team stays in place (Neo invest in ‘people’ as much as anything else) and the deal is a joint venture / partnership more than an acquisition.
DSN’s management team currently consists of: –
- Gaurang Shah, Founder and CEO
- Meena Shah, Co-Founder and Head of Operations
- Devang Shah, Head of Sales
- Vikas Mulchandani, Manager Projects
- Fabian Cowan, Sales Business Head West
DSN’s initial investors were Sequoia Capital and Sam Balsara of Madison Communications with something like USD 2 million in seed funding.