RMG Taxi Network Taps PopSugarTV and CityBuzz

Gail Chiasson, North American Editor

RMG Networks has partnered with both PopSugarTV and CityBuzz to add content for the two million riders each month across the RMG Taxi Entertainment Network.

RMG’s Taxi Entertainment Network delivers engaging video content on screens located in the back of more than 4,000 taxis in Washington, D.C., Los Angeles, Dallas, Denver, Seattle, Sacremento, Memphis, Buffalo and Minnesota. Its 7” screens are mounted on the back of seats, mainly in Taxi Magic cabs. They do not at this time carry live content, but part of the content is geared specifically to the individual markets’ activities.

“After reviewing content from countless sources, I am confident that the combination of PopSugarTV and CityBuzz segments will provide the engaging viewing experience to fit this on-the-go audience,” says David Bruce, executive vice-president products and partnerships, RMG Networks. “Our taxi audience is addicted to pop culture and the latest entertainment buzz.”

David Grant, president of PopSugar Studios and TV, says, “RMG’s Taxi Entertainment Network provides a new venue for us to reach and engage a captive audience.”

PopSugarTV has a vast library of women’s lifestyle content. A Sugar Inc. property, PopSugarTV is an online premium video source for women ages 18-40. PopSugarTV produces over 150 fresh, original videos each month that inform, inspire, and entertain audiences in a unique voice that is friendly, upbeat, and encouraging. Comprised of distinct lifestyle and entertainment segments, PopSugarTV covers topics that include celebrity, fashion, food, fitness and more.

“Citybuzz delivers premium content and we believe that riders will enjoy getting an insider’s view of what’s going on while they’re in town,” says Christy Ferer, CEO, Citybuzz. “Many people riding in taxis are visitors and will value Citybuzz recommendations for BROADWAY, dining and shopping.”

Citybuzz selects the best in upscale restaurants, nightlife, shopping, entertainment, hotels and exploration activities in every major city in the United States. In addition to selecting the best of the best, Citybuzz features respected local ‘insiders’ like designer Isaac Mizrahi and Anna Wintour, editor-in-chief of American Vogue, to give their recommendations to travelers.

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