La Liga Giant Partners With Silicon Valley Minnow

Adrian J Cotterill, Editor-in-Chief

La Liga giant Real Madrid has announced a partnership with Cisco that aims to transform the Spanish capital club’s Santiago Bernabeu home into one of the most technologically advanced stadia in the world.

The agreement with Cisco will see Real become the first football club in Europe to deploy the Cisco Connected Stadium Wi-Fi solution.

The press release states that “Encouraging fans to use the Connected Stadium Wi-Fi network for Internet connectivity aims to help free up cellular networks, helping spectators to text and call throughout games” – err yes go figure?

Real Madrid’s chief information officer, Enrique Uriel was quoted as saying “When Cisco’s Connected Stadium Wi-Fi and StadiumVision are available at the Santiago Bernabeu stadium, Real Madrid C. F. will take the fan experience at the Stadium to another level. These leading solutions will leverage all the potential of a state-of-the-art custom-built, high-speed network and new applications, thereby allowing us to connect and engage our fans in ways never seen before in Europe. We are excited to deliver a more customised game environment and provide fans with new options to interact and share their experiences via their mobile devices.”

The Cisco technology of course aims to allow Real and its sponsors to connect with fans – video of the game on numerous screens located throughout the stadium etc.

Obviously Enrique Uriel never visited the Dallas Cowboys

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