REACH Renews Partnership With Life Time Fitness

Adrian J Cotterill, Editor-in-Chief

REACH Sports Marketing Group told us last week that it has renewed its strategic partnership with Life Time Fitness.

REACH will continue to be the exclusive local ad sales agent for the Life Time Fitness Digital Network – REACH of course represented the in-club digital network as it was launched at 80+ Life Time Fitness centers back in 2010.

The Life Time Fitness Digital Network includes large digital displays that are featured in heavily traveled areas throughout the clubs, and are intended to give members select brand messaging and important club information in high definition.

More Life Time Fitness centers are expected to add the
digital network in 2011.

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