CBS Outdoor ‘prestigious advertising sites’

Adrian J Cotterill, Editor-in-Chief

I see that CBS Outdoor has just launched a premium sales division called Pearl to promote its portfolio of ‘prestigious advertising sites’ at locations across the UK. I don’t believe that any of its digital portfolio is included in this new division (though its backlit illuminated formats in prime locations at key stations such as Bond Street, Knightsbridge, Oxford Circus and Piccadilly will be sold by the new team).

I also noticed that Kat Ingram, who was previously at Avanti Screenmedia (in their sales team) has joined this new division as an Account Handler. Kat Ingram will be working on the Pearl Portfolio for team Posterscope and I understand that her particular focus will be on the agency side of the business.

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