Ask Scala what they really got out of the deal with SpinetiX (announced June 2010) and if they were being totally honest they may well just admit that they got royally screwed – the Scala brand brought a hell of a lot more to SpinetiX (than the other way round) but from all the anecdotal evidence we have ever seen and heard the good old Swiss never up sold one deal to use Scala’s CMS in return.
What then should we make of the January announcement between BlueFox and SpinetiX?
BlueFox who are one of the only content companies to not only survive but actually thrive lent their name to the p’tits suisses. For what purpose exactly we don’t exactly know?
The press release grandly stated that “SpinetiX and … BlueFox are jointly announcing the product integration of their respective technologies on a global scale” – the integration is said to offer extremely easy ‘click-and-play’ access to a multitude of attractive RSS feeds, in several languages.
This is though, surely very similar to ‘EnQii Launches Content App Store‘ which also involved BlueFox AND whatever happened to that initiative?
We know that on the eve of a major event (this announcement was made just before #ISE2012) companies like to make announcements but even several months later there’s really not too much to this one that we, or anyone else for that matter, can get excited about.
The ‘solution’ was demonstrated in the Digital Signage Area at #ISE2012 on both the BlueFox stand 10N134 and SpinetiX, on stand 10K120.