It’s 3D But It’s Now 1 Plan, 1 Buy, 1 Bill

Adrian J Cotterill, Editor-in-Chief

ADCENTRICITY as many of you will know is in existence to help support a Digital OOH organisation’s sales and growth.

The latest to join up is, it seems, is Provision Interactive whose 3DEO Media Center Network we have covered a few times before.

Provision’s expansion plans include an agreement with Long Island Gasoline Retailers Association (LIGRA) to install its 3D holographic displays in up to 800 member stores throughout New York.

Provision also has three-year agreements with several independent Hispanic grocery store chains to install 3DEO Reward Centers in 47 southern California locations.

After these (anticipated) rollouts in 2009, Provision would become the largest 3D digital signage network in the US – the key here of course is whether the 3D bit is attractive or not to brands and media planners.

This is where ADCENTRICITY come in and it will be interesting to see how they sell the network to their advertisers. Obviously the digital coupons will be a bonus but we think the jury is still out on the effectiveness or not of 3D holographic videos.

Rob Gorrie, CEO and Founder ADCENTRICITY told us “We’re very excited about partnering with Provision. The combination of Provision’s and ADCENTRICITY’s proven offerings will help our advertisers reach consumers more effectively, thereby deepening customer relationships. This partnership demonstrates our commitment to integrate with best-in-class partners of digital signage properties, in addition to further enhancing our ability to provide world-class media opportunities to our customers.”

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCBB: PVHO), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer focused applications.

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