Sign Associations Join Forces, Sort Of

Gail Chiasson, North American Editor

The International Sign Association and the National Association of Sign Supply Distributors, two of the sign industry’s leading trade associations, have teamed up to deliver additional benefits and services to sign supply distributors.

However, both organizations will remain separate entities, with their own bylaws and governance.

Brandon Hensley, ISA’s vice-president of trade show and marketing, has been named NASSD’s executive director. He will also still continue in his role with ISA.

“This new alliance makes sense as distributors serve an important role in the sign industry and I’m confident that this will only strengthen both organizations,” says Lori Anderson, ISA’s president and CEO. “Brandon’s expertise in trade show planning and marketing will be a benefit to NASSD, which has its own successful annual events. By coordinating our efforts, we can ensure that the entire sign industry continues to play a strong role in our businesses and communities.”

NASSD will incorporate its annual spring meeting with ISA’s Suppliers and Distributors Conference to be held June 6-8 in Itasca, Illinois. NASSD will continue to have its annual Executive Summit in the fall. It will be held Nov. 12-15 in Miami.

“It is a natural fit for NASSD and ISA to collaborate for the advancement of the issues common to both associations,” says Victor Lebow III, NASSD president. “NASSD is dedicated to promoting the value that sign supply distributors provide to the industry and ISA is the perfect partner to help further that message.”

“NASSD serves as a strong voice for distributors in the sign industry and its representatives are out in the field each day, interacting with sign companies,” Hensley says. “There are many common interests in government regulations and sign code issues as well as educational opportunities.”

About ISA
The International Sign Association (ISA) is a 2,300-member trade association. Its members are manufacturers, suppliers, and users of on-premise signs and sign products from the 50 United States and 60 countries around the world. ISA supports, promotes and improves the worldwide sign industry, which employs or directly impacts over 250,000 American workers and more than $49 billion in annual shipments.

The National Association of Sign Supply Distributors, Inc. (NASSD) was founded in 1991 as a non-profit trade association dedicated to promoting the common interests and value that full service sign supply distribution provides to the sign industry. In 1993, the association grew to include manufacturers of sign products who share the common vision of NASSD.

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