Above is the remnants of Posterscope’s own campaign seen on the London Underground. Whilst Posterscope (as poster specialists) have been great proponents and advocates of digital out of home, they only ran their own campaign on a very few digital networks.
That’s a REAL shame and a disservice to our industry sector – think what we managed to do back in September 2007 with the Macmiillan Cancer Support campaign – when 22 networks worked together to promote the medium, themselves and a charitable cause.
Come on Posterscope you could have done better than this!!!