Counting Faces at #sxsw 2012

Gail Chiasson, North American Editor

Immersive Labs, New York, worked with PepsiCo at #sxsw 2012 March 9-18 in Austin, Texas, to deliver real-time anonymous face detection statistics from the show.

The real-time statistics data fed into the PepsiCo Zeitgeist, a ticker of social media activity around #sxsw showed that over 44,000 faces were detected!

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