The Remarkable True Story of Madison Avenue’s Golden Age is brought to life on CBS’s XTP screens…
The eagerly awaited fifth season of Mad Men starts in the UK on Tuesday evening, welcoming Don Draper and his Sterling Cooper Draper Pryce colleagues, back to the small screen.
The fictional American drama television series, Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising.
But was life really like this? A new book, ‘The Real Mad Men’ by real life ad man, Andrew Cracknell tells what he describes as “the remarkable story of Madison Avenue’s Golden Age, when a handful of renegades changed advertising for ever”.
The book depicts Madison Avenue in the late 1950’s and 1960s as it went through a revolution. The business and the people in it changed beyond all recognition; the work produced is regarded as some of the finest ever; the personalities were larger than life and the new business models those pioneers created left a legacy that still resounds in the industry today.
To promote the book, a series of six pieces of animated copy will be shown on 60 screens across the XTP network each featuring an excerpt from the book.
The campaign planned by Walker Media and Out-of-Home communications agency Posterscope, in conjunction with CBS, launched Monday.