It’s #IBC So Say The Idiots At @IBCShow

Adrian J Cotterill, Editor-in-Chief

As the saying goes “you can lead a horse to water but you cannot make him drink” and news just in that the IBC 2012 Organisers, after all the free advice they have been given over the last few years with regard twitter usage, twitter monitoring and hashtag selection have made the unilateral decision that the hashtag for this year’s event is #IBC.

We can’t be bothered to explain yet again why this is such a stupid choice – mind you a quick search on twitter and taking a look at the logo above actually makes it all self explanatory.

So, once again this year we will be programming our servers to monitor the far more likely-to-be-used #IBC12 or #IBC2012 as well as #IBC and / or the #IBCshow that we all saw used in 2011.

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