#MPV2012 Marketing At Retail Paris – Official Figures

Russ Curry, Ministry of New Media

Reed Expositions has just published its official figures for the 2012 edition of the MPV Marketing at Retail Show held at the Porte de Versailles Exhibition Centre in Paris.

Visitor numbers were flat, but there was a marginal increase in exhibitors and a slight shift towards international attendance.

2010 Figures

  • Exhibitors: 215 – of which 20% were international
  • Visitors: 15,800  – of which 14% were international

2012 Figures

  • Exhibitors: 224 – of which 22% were international
  • Visitors: 15,800 – of which 15% were international

According to MPV Event Director, Miss Brune Jullien, “The 2012 edition was a great success and we are pleased that it remains an event which unites marketing professionals. With regards to the 2010 edition, visitor figures have remained constant, but we have seen an increase in international attendees, which means that we have met our objective”.

She added “Above all, however, the types of visitors as well as their projects have made this edition a definite success.”

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